Why your customer should care about Scrum

Let’s face it, your stakeholders couldn’t care less about Scrum or whatever framework you’re using. And I understand that. They just want to get their needs met. Scrum is not one of their needs. If you go off to buy bread, you don’t care how they made it. You just want to feed your family and yourself. Or maybe a more complicated example: buying a new car. You don’t care what mold they used to create the doors.

But here’s the thing. In such cases, you know exactly what you want. In domains where Scrum thrives, people don’t know what they want. They think…